100+ Best Hair Color Trends for 2023

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TREND: Rich Mocha Highlights

Papanikolas predicts that brunettes will lean toward a rich brown, glassy base with shades of mocha woven throughout. He recommends maintaining a more natural look by making sure your highlights are within four shades of the base color.

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TREND: "Natural" Hair

This year, it's all about looking naturalish, says Papanikolas. "A return to natural color is on the outlook, but when I say natural, don't mean, you know, natural!" he says. "I'm talking about a more seamless blend of hair color."